I started my career as a digital editor - transforming large volumes of content into useable interfaces. Starting on CDs and moving onto the web in the early 2000s, I have worked across the digital sector at many different levels of business.
I have spent most of my career building and managing team that create experiences that engage, delight and amaze.
Organising and using research to create is fundamental of every I do. Every interaction I design or decision I make is backed by rationale that, in turn, delivers return to every business I work with.
Sometimes technology can solve problems out of the box. But often the true perfection is achieved by solving complex problems. The simplest interface is the result on many decisions.
For my full career I have communicated solutions to clients, developers and stakeholders alike. Using modern design principles and development strategies, I bring any project to life so that everyone understands.
I have been managing teams for over 13 years. Building scaffolded approaches to mentoring staff means that every one who works for me participates and contributes to the bottom line while developing their skills further.
I am not the type of person to design by just looking at what's hot and current. Every solution is crafted to the parameters of the project and this means innovation above and beyond the norm is baked into my processes.
No company wants to run without making money - client and agency alike. I am always financially responsible for the productivity of myself and my team. I have a proven ability to generate revenue for my clients exceeding expectations.
Get to know the playing field. Analyse the gaps in what we know and what we need to know. Conduct research or user testing to fill the gaps and create the real picture of how we meet our objectives.
Whethers a single project or a 4 year program of work, I take research and turn it into a clear, communicable strategy for stakeholders and the working team. I ensure that everyone is on the same page, where we want to be and how we get there.
I am never without a sketchpad. Draw, draw and draw again. Iterate ideas by involving the wider team in participatory design sessions where we take the best of all knowledge and form a concrete approach.
Working with the team to create the best product for the user. Visualise each interaction and step - gathering feedback as we go.
Whether using tools like Axure, or simply mucking in and coding myself, take the product and give it life. Show it. Talk about it. Test i. Iterate it. Refine it.
Whether working Agile or straight waterfall, communicating upward and outward is a fundamental of my proces. Involving and bringing different teams together to unite to create great products.
Whether I am agency or client side, I have worked across worldwide famous brands making tangible differences to their businesses. I have worked on programs lasting over fours years down to campaign-driven, tactical experiences. I firmly believe in experiences that work on ALL DEVICES developing work practices that ensure a beautiful journey no matter what device.
8 Eccles Ave
Ashfield, Sydney, 2131
Australia.
