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Grant Maskell

UX/CX professional with 15+ years experience delivering results for clients and agencies.

About me

I started my career as a digital editor - transforming large volumes of content into useable interfaces. Starting on CDs and moving onto the web in the early 2000s, I have worked across the digital sector at many different levels of business.

I describe myself as a creative person who can't draw. I focus my creative juices at creating digital experiences that engage, delight and amaze.

When I am not at work

  • Rugby Player and ref
  • Photographer
  • Chef
  • Coder

What I do

Data driven UX

Organising and using research to create is fundamental to every I do. Every interaction I design or decision I make is backed by rationale that, in turn, delivers return to every business I work with.

Problem solver

Sometimes technology can solve problems out of the box. But often the true perfection is achieved by solving complex problems. The simplest interface is the result on many decisions.

Prototypes and deliverables

For my full career I have communicated solutions to clients, developers and stakeholders alike. Using wireframes, lo-fi prototypes or hand coding functional prototypes, I bring any project to life so that everyone understands.

Manager and mentor

I have been managing teams for over 13 years. Building scaffolded approaches to mentoring staff means that every one who works for me participates and contributes to the bottom line while developing their skills further.

Innovator

I am not the type of person to design by just looking at what's hot and current. Every solution is crafted to the parameters of the project and this means innovation above and beyond the norm is baked into my processes.

Commercially responsible

No company wants to run without making money - client and agency alike. I am always financially responsible for the productivity of myself and my team. I have a proven ability to generate revenue for my clients exceeding expectations.

Skills

  • User experience100%

  • Communication90%

  • HTML/CSS70%

  • Digital Strategy90%

  • A/B, MVT & Optmisation90%

  • Innovation70%

  • Manager90%

  • Reliability90%

  • Commercial80%

  • User testing100%

My toolkit

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Research and testing

Get to know the playing field. Analyse the gaps in what we know and what we need to know. Conduct research or user testing to fill the gaps and create the real picture of how we meet our objectives.

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Strategy

Take our research and turn it into a clear, communicable strategy for stakeholders and the working team. Ensure we are all on the same page, where we want to be and how we get there.

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Sketching

I am never without a sketchpad. Draw, draw and draw again. Iterate ideas by involving the wider team in participatory design sessions where we take the best of all knowledge and form a concrete approach.

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Page/interaction flows

Working with the team to create the flow for the user. Visualise each interaction and step - gathering feedback as we go.

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Prototyping

Whether using tools like Axure, or simply mucking in and coding myself, take the page flows and give them life. Show them. Talk about them. Test them. Iterate them. Refine them.

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Specify

If it's a 'spec' they want, it's a 'spec' they will get. But more than likely I turn the prototype and page flows into a series of epics and user stories which the team can work on. Working with the wider team, creating whatever the team needs to deliver on time and on budget.

Portfolio

Whether I am agency or client side, I have worked across worldwide famous brands making tangible differences to their businesses. I have worked on programmes lasting over fours years down to campaign-driven, tactical experiences. I firmly believe in experiences that work on ALL DEVICES developing work practices that ensure a beautiful journey no matter what device.

Happy Clients

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Work samples

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Live Football Centre
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Coca-Cola
Share-a-Can
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Liverpool Victoria
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Mirror News App
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Roche
Congress Organiser
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Hyundai Redesign
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Lloyds Pharamacy

Contact

8 Eccles Ave
Ashfield, Sydney, 2131
Australia.

  • 0423 919 979