The brief

As lead UX architect, operations director and project manager at M-Corp for LV, I worked over the course of 4 years on a complete programme of work which took the website to be rated equal best in the UK for home insurance ad car insurance (e-consultancy). Built on a single CMS and running up to 54 different sites concurrently, the LV programme required the design and evolution of a product centric set of modules that could be re-branded and implemented through a single CMS interface.

The challenges

Deliverable examples

These are just a few example of the deliverables that were created over the course of the 4 year programme.

Process flows


User journeys


Functional specifications