The brief

As part of One Celesio, a project by the parent company of 2700 pharmacies across Europe, I was engaged to design am in-store tablet applications that would run on Android based devices to provide an ecosystem of information for customers visiting in store. The project was part of a number of innovative projects to create the ‘pharmacy of the future’. Also, to tie in with the new stores, a website and mobile optimised site was created.

The key to this project was creating a single source of content that could be published to different channels maintaining good experience to engage user while they were waiting in store.

The challenges

The process

The insights

The solution

Create a content repository and design that could be used within the android app as HTML as well as an engaging desktop and mobile website. Also devised an RFID card scheme to attach to the tablets to bookmark content, get deals and discounts.