Hyundai’s website was 6 years old and proving hard to manage, inflexible and not fit-for-purpose on the modern web. The task was to create a new site for Hyundai which respected the global initiatives, communicated a modern premium brand and was cross channel compatible.
A primary reason for undertaking the site rebuild was to provide a more robust system that would be most cost effective to manage and update, as the previous site was expensive to make even the most minor of changes.
Each dealer for Hyundai also had a bespoke managed website that needed to be incorporated into the site buid (257) that allowed for flexibility depending on the size and nature of the dealer.
Using a raft of information gathering from Gartner reports, authoritative car sites and general consumer indexes, we create a complete customer journey, personas and proposition for the new site. Using analytics and benchmarking exercises we were able to clearly clarify where the current site was causing issues for users.
Due to the short nature of the project, I decided to run participatory design workshops. These involved the client, our developers and designers, and the UX team, designing the structure and wireframes of the site in a workshop environment. This was to uncover issues earlier in the process and agree with all parties the wireframes without the need for extensive approval loops. At this stage the client was able to know the sources of content it needed to source and work with its own internal teams to build the systems to supply the content.
The final concepts of the site were testing in a workshop environment. Two different groups of users at different stages of the buying process were tested for how the finished designs would affect their purchase decisions.
The wireframes from the design workshops were expanded upon in an agile process. Two weekly sprints were used to create the backbone of the functionality and bring the project together in a quick amount of time.
The final site was dynamic with large views of the cars taken in a photographic studio to break down the barriers of people now knowing them. A ‘car configurator’ was created allow people to get a final price of their car by tailoring the options which can often be confusing with the different pricing structures. A specific mobile site was created which catered for people’s needs on mobile during the purchase journey.