The brief

Roche is a leading global pharmaceuticals company who attended many different congresses each year taking a large number of doctors on its behalf. Traditionally, a paper brochure was used to communicate the programme and events of the trip. As the USP of Roche is innovation, a website and mobile application was developed to give to delegates ahead of the congress. Originally a utility for attendees to manage their congress activities, the project has developed into a wider application that now facilities communication between doctors during the congress and after the event to increase the speed of information dissemination.

The challenges

The process