Westpac was looking to experiments on new ways of creating banking websites. Using one of their smaller brands I was tasked to use new methodologies to create a modern banking website based on the needs of users rather than the common expert lead design process that was current in place.
Using the fundamentals of design thinking, we embarked on a 9 month project to experiment heavily on dfferent ideas to create a new banking website which can be rolled out across all brands.
Through targetted strategic research, design sprint metholodogies and participatory design techniques we created a new and modern approach to a responsive site for the bank of Meblbourne
Using 16 user testing sessions already conducted, analytics data and user testing sessions, we broken the proces down into 32 simpleproblem statements that could be used to govern and measure the success of the site.
Involving 5 different teams we conducted ideation sesions to generate innovative ideas in banking.
We ran design sprints to create real prototypes of ideas and took these to user testing to evolve the concept.
We took the user testing and created a unified design concepts to build out.
Feeding the existing trains of development we created agile sprint deliverables to meet the tight design timelines.
The following insights were taken from the research and testing, and were used as a basis for the design.
We create a simpliied navigation and page experience. Using the concept of less is more and transparency is king, we created the first ever 'no terms and conditions' banking experience for Westpace.
The solution was fully responsive and took into consideration the diffreing needs of users across devices and phases of their interactions with the bank.
The site achieved an immediate 20% uplift in conversations after going live for everyday banking products.